Laura Tirado - Creative Director
BGood_Seal_new.png

Growing Good: Hannah Farm

b.good is a brand with a passion for two things: wholesome food and the serving the community. So when they saw opportunity to develop a local Boston farm that gave back, they pounced on it.

They were restoring an abandoned farm on Long Island in Boston Harbor. Volunteers would work alongside b.good team members, planting crops that would be harvested and eventually donated. They had also partnered with a summer camp so that at-risk youth could spend the day time on the farm learning how to grow and eat healthy food. An amazing plan, all they needed was to spread the word and get people signed up. 

But the farm wasn’t quite a farm yet; no irrigation system, no plants...just dirt. We had to find a way to get people excited about spending the day on Hannah Farm when there was no actual farm to show. So we used illustration and animation to bring b.good's farm to life. We designed posters that hung in the b.good restaurants and we helped them spread the word through social media. 

Before long, the Hannah Farm was in full swing and giving back in so many ways. Last year, they grew 12,300 pounds of produce and donated 75% of it to people who needed fresh healthy food. All the feels.

b.good

Social video // In store promo

b.good was in the process of restoring an abandoned farm on Long Island in Boston Harbor, where volunteers and team members would work together to plant crops that would then be harvested and donated. They had also partnered with a summer camp so that at-risk youth could learn how to grow healthy food. An amazing idea, they just needed help getting people involved.

But there was a problem. The farm wasn’t quite a farm yet…no irrigation, no plants. Just dirt. We were challenged with finding a way to get people excited about spending the day on Hannah Farm when there was no actual farm to show. So we took the ferry out to Boston Harbor one hot summer day. We captured stills and drone footage of the land as it stood, then used animation and hand drawn illustrations to bring b.good’s vision to life.

We turned those assets into social videos and beautiful in store posters, to pique the interest of potential volunteers. Before long, the Hannah Farm was in full swing and giving back in so many ways. That year, they grew 12,300 pounds of produce and donated 75% of it to people who needed fresh healthy food. All the feels.

BGood_Social_Phone.jpg
BGood_Poster_Sm2.jpg

In store signage