Wellness Pet Food
integrated campaign
There’s something a little different about cat lovers. They bond is unique, and sometimes even…obsessive. They’re not just pets, they are family members, and they deserve to be pampered.
Wellpet makes pet food that is natural and nutritious, with a ton of variety to suit even the pickiest of eaters. Perfect for those cat parents who love “spoiling their babies” with the best. And when they give their cats something they feel really good about, the act of feeding becomes an act of love.
The campaign ran in cross-channel advertising and was used in point of purchase materials.