Blue Cross Blue Shield of MA

Whether it’s an online rating or a word-of-mouth recommendation, savvy shoppers rely on reviews. Shopping for a health plan is no exception. Testimonials were a huge part of building the brand that is Blue Cross and Blue Shield of Massachusetts today. They made a large, faceless corporation human, which in turn built trust.

This is a small sampling of several TV spots I worked on for BCBSMA. Maybe it’s the Mainer in me, but the fisherman spot is still one of my all time favorites.

“Cape Pond Ice” :30

“My Wife” :30

“Shannon” :30

Director: Jonathan Bekemeier
DP: Norman Bonnie
Edit: EditBar